Market Builder

Once a site is built and the storefront is ready to show products and transact sales, the next step is for the business to direct both existing and new customers to the site. The new web site will become a powerful tool for a business to strengthen relationships with existing customers, as well as cultivate new relationships with new types of customers that would be difficult or unlikely to reach without a web site.

• TrafficBuilder: The business's web site address is posted to hundreds of the most widely used search engines. This will enable new customers to find the business online. Businesses are also listed in an online Yellow Pages service to increase the opportunity for traffic.
• AffiliateBuilder: Create affiliate banner campaigns to be placed on other web sites to drive traffic to your site. Partnerships and cross-marketing online are as important online as in the offline world. By placing links and banners on other people's web sites, you are able to create new traffic as well as track origins of traffic for the possibility of partner incentive programs.